Our Partners
Shady Rays has developed strong relationships with athletes, musicians, creators, and outdoor personalities who reflect the brand’s passion for adventure, performance, and creativity. These collaborations are built around shared interests in active lifestyles, innovation, and high quality experiences. By working alongside recognizable figures from sports, entertainment, and outdoor culture, the company creates unique collections and product campaigns that connect with a wide audience while bringing fresh perspectives into eyewear design.
One of the brand’s most recognizable motorsports partnerships involves the NASCAR 23XI Racing Team. This collaboration connects the excitement of professional racing with eyewear inspired by speed, competition, and modern design. Special collections tied to the racing team often include details influenced by the team’s visual identity, offering fans products that reflect the energy and culture of motorsports. These partnerships help strengthen the connection between performance focused eyewear and fast paced competitive environments.
Shady Rays has also worked closely with professional NASCAR drivers including Kyle Busch and Denny Hamlin. Their experience competing at the highest level of racing provides valuable insight into product performance, comfort, and durability under demanding conditions. Eyewear created through these collaborations is influenced by the needs of athletes who spend long hours in changing light conditions while maintaining focus and precision. These partnerships highlight the company’s commitment to designing sunglasses capable of handling both professional competition and everyday outdoor use.
Another important figure connected to the brand is Rajah Caruth, known for competing in the NASCAR Truck Series. His involvement brings a younger and modern perspective to the collaboration lineup, helping introduce the brand to a broader audience of racing fans and emerging sports communities. Through partnerships like this, Shady Rays continues expanding its presence within professional motorsports while maintaining a focus on stylish and functional eyewear.
Outside the racing world, the company also partners with athletes from other sports and outdoor activities. Volleyball player Hailey Harward, recognized for her achievements with Team USA and professional beach volleyball competition, contributes to collections designed for active lifestyles and outdoor performance. Her involvement helps connect the brand with audiences interested in fitness, travel, and sports that require durability, comfort, and protection under bright conditions.
Professional golfers have also become part of the company’s collaboration network. Players such as Sahith Theegala and Chase Johnson bring experience from high level golf competition, where visual clarity and comfort are especially important during long rounds played in changing sunlight. Their input influences sunglasses designed to balance lightweight comfort with lens performance, helping golfers and outdoor enthusiasts maintain focus while spending extended time outdoors.
The brand’s partnerships extend into entertainment and music as well. Collaborations with country music duo Maddie and Tae introduce lifestyle inspired collections that combine fashion, music culture, and everyday wearability. These limited releases often feature personalized design details connected to the artists’ personalities and fan communities, giving customers a more personal connection to the products they choose. Music related partnerships help broaden the brand’s appeal beyond sports and outdoor performance into fashion and entertainment culture.
Outdoor recreation remains another important part of the company’s identity, leading to collaborations with professional anglers and fishing personalities such as John Hunter from the Bass Fishing Pro Tour. These partnerships focus on eyewear built for long days on the water, emphasizing lens clarity, glare reduction, and dependable comfort. Products inspired by fishing and boating lifestyles are designed to perform in bright reflective environments while still offering modern style for everyday use.
Many of these partnerships include carefully selected collections curated by the athletes, entertainers, or ambassadors themselves. Fans often have the opportunity to purchase sunglasses featuring custom colors, unique branding, or details inspired directly by the collaborator’s personality and career. Limited edition releases create excitement among customers while giving ambassadors a direct role in shaping products connected to their lifestyle and audience.
Through these collaborations, Shady Rays continues building relationships with communities centered around sports, music, travel, outdoor recreation, and competition. The company uses these partnerships to combine product innovation with authentic storytelling, allowing customers to connect with eyewear designed alongside people recognized for excellence in their fields. By blending durability, performance, and personal style, the brand creates collections that reflect both practical function and the unique identity of each collaborator.
Overall, these partnerships help strengthen the company’s broader mission of delivering reliable eyewear while celebrating creativity, athletic achievement, and adventurous living. Whether connected to racing, golf, music, fishing, or outdoor exploration, each collaboration contributes to a growing network of ambassadors who represent the energy and versatility behind the Shady Rays brand.